'The Blunzen King,' a long-established master butcher in a rural idyll, sees time-honored traditions and his son Franzl's envisioned future in jeopardy when Charlotte, a vegetarian from the city, enters Franzl's life. Values ​​are turned upside down, arguments ensue, and then reconciliations are made – after all, 'if you don't move with the times, you'll be left behind!'